Purple Coneflower echinacea is a pollinator favorite! The pretty perennial flowers add recurring color to the garden, coming back year after year. Large, long-lasting rosy purple blooms surround an orange-brown center. Loved by gardens and trusted by gardeners, Burpee© has been introducing fresh garden breakthroughs since 1876. Burpee offers only the highest quality, non-GMO seeds, hand-picked by expert horticulturalists to thrive in your home garden. Long-lasting rosy purple flowers return year after year Sow echinacea seeds outdoors in spring or in late summer at least 12 weeks before first frost Blooms in summer to fall Sunlight Needs: Full sun Perennial in growing zones 3-10